Board of Directors

Markko Vaarnas

Chairman of the Board

Markko became the chairman after 11 months as a HUONE board member. Co-founder of Takeoff Partners, he specialises in internationalizing B2B software and service companies. He was appointed as Group Chairman to guide HUONE towards its growth targets, so he can share his experiences building strategic business plans, conceptualizing offerings, improving customer experiences, raising finance and facilitating new market entries implementation. All that expertise will be put to good use executing HUONE’s expansion plans over the next two years.

Juuso Kokko

Investor and Board Member

Juuso has witnessed all the phases of HUONE and his belief in Evon Söderlund and HUONE’s concept has only grown stronger. An entrepreneur for 20 years with CMB Ravintolat and a lecturer at Haaga-Helia for ten years, his company invests one to two times a year in potential startups and he is the first investor in HUONE International. He’s dedicated to helping bring this Finnish innovation to all the world’s major business hubs.

Mika Sutinen

Board Member

Mika joined the board of HUONE in November 2017 to share his experience of internationalizing conceptual businesses abroad and leadership experience in complex multi-location environments. The former CEO of Musti & Mirri, where he oversaw a five-fold increase in turnover, was appointed 2017 Businessman of the year by the Association of Finnish Businessmen. He’s going to contribute greatly to the globalisation plans of HUONE over the next two years.

Mika Mäkeläinen

Investor and Board Member

Mika is the newest member of HUONE’s board, having only joined in January, 2018. A Serial entrepreneur and investor, he is well-known for co-founding Frosmo and Siili Solutions Plc. Evon Söderlund’s leadership and drive convinced Mäkeläinen to invest in HUONE International at an early stage. Being on the board means he can see HUONE through this significant opportunity to scale operations into international markets.

Evon Söderlund

Founder, Group CEO and Board Member

Evon has never stopped following her passion for meeting and service design. As the Founder, Group CEO and mother of HUONE, she does all this with her multicultural operating team on two continents and a capable leadership team. She aims to continue the growth of Helsinki, the rapid scaling of Singapore for the next financial year, and to oversee expansion to a total over ten locations within two years.

Jussi Söderlund

Co-founder, COO and Board Member

Jussi has stood side-by-side with Evon since day one of the HUONE journey. He shares the same vision and determination to bring their creation to all major business hubs around the world. The father of HUONE with an MBA in Business Law from Helsinki School of Economics (now known as Aalto University), Jussi brings his years in B2B sales and general good humor to the team, making sure HUONE is more than just a business. “There are no problems, only challenges” is Jussis favourite mantra.

Huone International Team

Evon Söderlund

Founder, Group CEO and Board Member

Evon has never stopped following her passion for meeting and service design. As the Founder, Group CEO and mother of HUONE, she does all this with her multicultural operating team on two continents and a capable leadership team. She aims to continue the growth of Helsinki, the rapid scaling of Singapore for the next financial year, and to oversee expansion to a total over ten locations within two years.

Jussi Söderlund

Co-founder, COO and Board Member

Jussi has stood side-by-side with Evon since day one of the HUONE journey. He shares the same vision and determination to bring their creation to all major business hubs around the world. The father of HUONE with an MBA in Business Law from Helsinki School of Economics (now known as Aalto University), Jussi brings his years in B2B sales and general good humor to the team, making sure HUONE is more than just a business. “There are no problems, only challenges” is Jussis favourite mantra.

Jaakko Eskola

Market Entry Manager

Jaakko is Evon’s navigator when it comes to HUONE’s expansion. He’s was there for the opening of Singapore and is driving both the design process and new unit acquisition as HUONE moves towards new horizons. Jaakko has an extensive history working for luxury hotel and restaurant firms and a degree in hospitality that with his smile make him an excellent addition to our team.

Meri Mäkkylä

Marketing Manager

Meri is the voice of HUONE. Her years of experience in corporate communications and journalism means she always knows the right thing to say. It also makes her one of the happiest members of the HUONE family and someone everyone else turns to when in need of a pick up. If you haven’t heard of us through word of mouth, then you have because of Meri’s work.

Unit Heads

Laura Tomula

HUONE Helsinki

Laura was the first employee hired by HUONE so she’s really made us what we are. And we’ve gotten to share in her journey as she’s risen to become the CEO of HUONE Helsinki. Even now she’s never one to just sit back, she’s always hands-on with a smile ensuring both our guests and our team are happy and satisfied.  Laura is not just a colleague, she’s the big sister of the HUONE family.

Joewin Tan

HUONE Singapore

Joewin is from a big family, she’s one of eight, that makes HUONE feel even more like home for her. And she feels like a sister to all of us. With a background in events management Joewin was the perfect partner for HUONE International’s expansion into Singapore. She likes to say she lives and breathes HUONE, and we couldn’t do without her dedication and hardwork.